Open-source cookieless web analytics and user journeys
Understand traffic sources, multi-step navigation paths, conversion funnels, and customer loyalty without third-party cookies or intrusive user surveillance.
Why legacy analytics fails modern web developers
Traditional analytics platforms inject heavy 50KB+ tracking bundles, require intrusive cookie consent banners, sample high-traffic queries, and retain visitor logs for mere months.
- xBulky scripts degrade Google Core Web Vitals and PageSpeed scores
- xMandatory cookie consent popups cause immediate 20-40% visitor bounce
- xData sampling and delayed reporting obscure real-time production issues
- xVendor lock-in with punitive pricing tiers for growing event volumes
Privacy-first, unsampled telemetry
Open Analytics provides lightweight, real-time web telemetry engineered for modern frameworks and privacy compliance.
How cookieless web analytics works
Every request is processed through an edge ingestion pipeline designed for high throughput and cryptographic privacy.
Asynchronous Script Execution
The 3.1 KB script executes asynchronously after DOM interactive, dispatching beacons via navigator.sendBeacon without blocking render.
Volatile Memory Hashing
The edge receiver generates a daily pseudo-anonymous visitor ID from IP + User-Agent + rotating salt. Salt is permanently destroyed at 00:00 UTC.
Indexed Aggregation Engine
Pageviews, referrers, and UTM campaigns are indexed in MongoDB with 365-day automated TTL indexes for instant historical reporting.
Production Use Cases
How engineering and growth teams rely on Open Analytics in production.
Conversion Funnel Optimization
Pinpoint where potential customers drop off in checkout, onboarding, and multi-step registration flows.
Referral & UTM Campaign Attribution
Accurately measure inbound traffic across organic search, social platforms, developer newsletters, and marketing campaigns.
Engagement & Content Performance
Measure active vs idle dwell times and route-level bounce rates to identify high-performing blog and product pages.
Captured Signals & Benchmarks
Precision telemetry captured with zero browser performance overhead.
| Signal | Unit | Benchmark | Description |
|---|---|---|---|
| Pageviews | Count | 100% Unsampled | Total page navigation requests recorded across single-page apps and server-rendered routes. |
| Unique Visitors | Daily Hash | HMAC-SHA-256 | Distinct visitors calculated via daily rotating cryptographically secure salt. |
| Active Dwell Time | Seconds | > 45s Engaged | Time spent actively interacting with the tab, excluding background or minimized states. |
| Bounce Rate | Percentage | < 40% Optimal | Proportion of single-page sessions without subsequent route transitions. |
Privacy by Design & GDPR Exemption
Open Analytics processes telemetry without invasive user surveillance.
- Zero cookies or persistent tokens written to browser storage
- No personal identifiable information (PII) collected or persisted
- IP addresses anonymized in volatile memory and never saved to disk
- Fully exempt from GDPR, ePrivacy, and PECR cookie consent requirements
<!-- 1-Line Universal Tracker --> <script defer src="https://api.openanalytics.org.in/open.js" data-project-id="YOUR_PROJECT_ID" ></script>
Async non-blocking beacon weighing <3.2 KB Brotli compressed.
Frequently Asked Questions
Start capturing precision telemetry in 60 seconds
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